Design with purpose
UX/UI data-driven
Product-first mindset
Design, strategy, and real-world metrics to make products that actually work.
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My workflow
I design thoughtful digital experiences grounded in strategy, insight, and experimentation.

Figma • FigJam
I prototype and map journeys

Clarity
I detect real UX friction

Google Analytics
I pull insights to guide design

Webflow
I build and test fast

Miro
I map ideas and flows

Chat GPT
I speed up research and writing

Jira
I manage tasks in sprints

Uizard
I explore quick UI concepts

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Process

↓ Case studies below ↓
matters
Case Studies
Explore how I turn complex challenges into intuitive, scalable solutions. UX, UI, research & strategy.