About ME

Beyond
the screen

A row of blue plastic seats sitting on top of a cement floor.
Just a cool video
A man standing in front of a blue wall.
Always drinking mate
A living room with a couch and a painting on the wall.
My teammate

Approach

A group of people standing in a line.

Clarity first

I believe in clear, no-nonsense communication. Being honest and respectful builds trust and better decisions.

Always improving

I love iterating, questioning and learning. I always aim to make the next version better than the last.

Intencional decisions

I focus on understanding the why, not just the how. Informed and intentional decisions are part of my process.

A woman sitting on top of an inflatable mattress.
A shopping bag sitting on top of a green field.
A woman sitting on top of an inflatable mattress.
01

Me in a few lines

I'm Sofía, a UX designer passionate about meaningful design. Born in 1995 in Mendoza, Argentina, I’m always looking to connect the human side with the functional one.

A shopping bag sitting on top of a green field.
02

Art was my first language

Before UX, drawing was my way of understanding the world. Art was my first visual language and is still a big source of inspiration.

03

My place in the world

My favorite place: Potrerillos.
Pure air, mountains, peace. Mendoza is home and fuel — full of contrast and natural beauty.