First Project
A purpose-driven mobile app designed to build sustainable vegan habits through gamification, strategy, and end-to-end UX thinking.
Vegan Habits App
PROJECT
Purposeful Product Design
Vegan Go helps users adopt sustainable habits through small, daily actions reinforced with gamification. I led the end-to-end UX process, including user research, IA, prototyping, usability testing, heuristic evaluation, and visual design with original illustrations. This project combined my passion for meaningful products with structured UX thinking.
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about the project
Strategic UX Execution
This project showed me how thoughtful design can support behavior change and social impact. It sharpened my ability to design experiences that are intuitive, engaging, and grounded in user needs. Today, I still apply that same mindset to every UX challenge I take on.
