Website Redesign
I led a full website redesign to align branding, improve SEO, and connect with the real target audience.
Strategic Website Redesign
PROJECT
Redesign with purpose
The previous website lacked brand consistency, SEO optimization, and audience targeting. I took the initiative to present the business owners with a detailed audit, pointing out missed opportunities and proposing a full redesign. My proposal included visual updates, a new content strategy, and SEO improvements tailored to real user needs.
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about the project
From audit to strategy
This project went beyond UI—it was about aligning design, messaging, and brand identity with business goals. I incorporated brand-approved colors (like violet tones from the manual), used photos that reflect real users, and crafted responsive layouts with mobile-first thinking. The result: a site that not only looks better but performs smarter.
